#content-systems

Zero-click search has made the metrics that mattered for decades meaningless. However, the reality is that campaign-based content marketing was always inadequate.

AI has broken a system that never quite worked to its potential anyway. You need to now re-evaluate the role content plays in generating revenue.

This might seem daunting, but the good news is the shift to always on content, will deliver better results and cost a lot less once you do make the transition.

Even better, much of your existing campaign focused content can form the foundations for a true ‘always-on’ content approach.

To help our customers understand how they can adapt their content strategies to thrive in the AI era we have developed a highly detailed Thematic Content Review process, based on our own proprietary 4A Content Revenue Model.

This includes:

• Thorough analysis of your existing content within a theme – so we can identify what needs tightening, where gaps are and what can be repurposed.
• A detailed content blueprint for a core theme of your expertise based on our model.
• Comprehensive guide of what additional content you need to create to be able to establish an ‘always on’ content strategy
• Strategic playbook tailored to your content review and your team’s resources to maximise impact of content across the various phases of the 4A model.
• Major discounts for any related activity across the 1927 Media Group of companies including content production, consultancy, event management, speaker services and lead-generation.