#intelligence_
The heartbeat of all we do is intelligence. We created our proprietary 4A framework by standing proudly on the shoulders of giants and looking beyond the silos most of our peers live in.
Our model weaves together a deep understanding of the psychology of sales and marketing, identifying maxims that were present over a hundred years ago when Ed Strong first published the Psychology of Advertising through to Google’s 2011 7-11-4 model and right up to GEO best practices.
All of the below divisions of 1927 feed out of the system-level thinking we outline in our intelligence library where you will find all our key papers available for free and ungated. Each of the below divisions are designed to feed into each other, however they all operate as modular standalone business units as well – providing us and our clients the flexibility to leverage systems designed for expedited delivery, enhanced quality and reduced wastage.
#content_systems
content_systems provide the critical first step in helping our clients undertake the essential shift away from the addiction to ineffective and cost-heavy, brute force approach of legacy models. If you still think employing SDRs and booking linear campaigns are the key to growth, you need to speak to the content_systems team urgently.
#portfolio-publishing
portfolio_publishing is the the only defensible approach to B2B publishing in an AI era. Our own proprietary platform optimises simultaneously for human, GEO and SEO providing frictionless reach into the dark funnel with a pricing model that as accessible for boutique start-ups as it is scalable for the enterprise.
#content_studio
content_studio delivers the highest quality content, in the fastest times, and for some of the most competitive rates in our sector and beyond. We achieve this by applying the best-practices we’ve developed of the years, knowing our niches, and through a trusted network of collaborators that has been honed over two decades.
#demand_gen
as best-practive revenue generation shifts attention towards the dark funnel demand_gen has to both evolve and act as a bridge from the legacy methodologies to the new. Our demand_gen team is designed from the ground up to blend farming and hunting to ease that transition and inline with our philosophy of reducing wastage we work on transparent CPL pricing.
#strategy_ implementation
content_systems provides the playbook for establishing an effective content-engine for driving revenue in an era of dark funnels and agentic workflows. strategy_implementation accelerates your success in applying that playbook.
#event_management
as an organisation focused on providing our clients with revenue growth through content, we view events as a critical part of that content mix – but events are not a monolithic block and can serve different purposes in the 4A framework. Therefore, in event_management we don’t sell event spaces or seats, we shape and craft events to meet our clients needs.
#speaker_services
working both in tandem with the event_management team or as a standalone service, speaker_services is designed to provide our clients with speakers that can combine subject-matter expertise and the ability to control and curate a meaningful discussion aligned to your objectives be it to bring a prospect closer to close or genuine insightful market-research.
#our_structure
1927 is a hub and spoke ecosystem. At our very core we are a micro business with a small collection of directors and key staff. However, having embraced ecosystem thinking many years ago we have a well established deep collective of leading niche specialists working in similar structures. The result of this industry leading service and delivery, at market leading rates.